PROFILE 01
The mid 30s buyer who can't quite stretch.
Working family. Two kids or planning. $80K to $200K household. Migrating from Salt Lake or Provo metros to Eagle Mountain because the math finally pencils. Currently shopping at $550K to $700K and watching it slip away.
Talk track:
"R5 is the smart house hack play for first time exurban buyers. The basement pays a meaningful chunk of the mortgage and lenders count it. Here's the payment math one pager you can give them. They will look at you differently."
PROFILE 02
The 55 plus couple with a family question.
Adult kids landing back home. Aging parents who'd rather not be in assisted living. They want a single family home, not a townhouse, and they want the suite to feel like a real second home, not a guest room.
Talk track:
"R5 has the in law suite product that lets your client's parents or kids live close without losing privacy. Sound isolated walls, separate entrance, full kitchen. Here's the multi gen one pager."
PROFILE 03
The Spanish Fork luxury buyer.
$1M plus. Custom build. They want a home that holds the family the way the family actually is, including the suite for the daughter who's coming back from medical school or the studio that has to be a world apart from the kitchen.
Talk track:
"R5 Estates builds custom Spanish Fork homes with private guest suites for $1M plus buyers. Here's the estate portfolio. Cameron and Al run every estate themselves."
